Ruckus Networks, the Herndon, VA-based college music and digital media service, has closed down, according to a notice on its site, picked up by TC. The company started in 2004 as a subsidized subscription service in about 82 colleges and universities in U.S., but didn
MTV-U is a brilliant university strategy for developing new audiences. MTV was early in acquiring the university newspapers and site design to go after the future audiences. They don't have the same worries as a start up looking to build their audiences– MTV bought in early.