@ CTIA: Billboard Live: RealNetwork’s Rob Glaser Takes On iPhone And Mobile Advertising

By Tricia Duryee Apr. 1, 2008, 12:01am Comments Off

imageRealNetworks (NSDQ: RNWK) CEO Rob Glaser addressed the audience at Mobile Entertainment Live! just about an hour ago, covering a variety of subjects, from content bundling, the iPhone and mobile advertising as a revenue source.

– Content bundling: Glaser said in places where they have been able to cross-sell, where a customer will be able the option of buying a ringtone, a full-music track and a ringback tone all at once at a discount, they saw an immediate 30 percent uptake. “It makes sense to consumers, why wouldn