search engine optimization is not effective in building a brand <. . >
Is not effective means? Someone tried to build a brand through SEO
Brand Building depends only on :
How successful the company have presented their product to their user:
For example:
When it comes to Cooldrink, Most says Coke (or) Pepsi Instantly, Thatz brand building.,
When A User sees a color , He instantly should say the product associated with it.,
One wishes that search engines also gave options to its users to go through another intermediate process, while asking for a search result.
In particular it will be beneficial for users who seek crisp, to the point results that too very relevant to their query. For example, using the Delhi Biryani joint example, while the customer is querying all possible biryani joints for exploring the best options, an interim drop-down box asking for the location, or home-delivery service etc. can be inserted.
In times to come, we'll need an effective search engine that "just caters" to the needs, than throw up innumerable results.
Regional search engines, Advertizers can look up to these opportunities.
How will the business model get affected if softwares block ads and sponsored links? After all search Engines are trusted by users to give the best result on a query, the sponsored link is not necessarily the best in terms of its quality of info or usability but is high on the rank for its bid higer for. There sure is a case sooner or later to audit search results and allow for prefernce to get ads/sponsored links in search, after all how many people searching on a search engine actually know that the sponsored links are paid for as they are not demarcated from orgainc/ediotiral results in a manner such that a user knows that he is clicking on an ad. Once this is done the business models will be interesting to know.
search engine optimization is not effective in building a brand <. . >
Is not effective means? Someone tried to build a brand through SEO
Brand Building depends only on :
How successful the company have presented their product to their user:
For example:
When it comes to Cooldrink, Most says Coke (or) Pepsi Instantly, Thatz brand building.,
When A User sees a color , He instantly should say the product associated with it.,
Thatz brand Building.,
One wishes that search engines also gave options to its users to go through another intermediate process, while asking for a search result.
In particular it will be beneficial for users who seek crisp, to the point results that too very relevant to their query. For example, using the Delhi Biryani joint example, while the customer is querying all possible biryani joints for exploring the best options, an interim drop-down box asking for the location, or home-delivery service etc. can be inserted.
In times to come, we'll need an effective search engine that "just caters" to the needs, than throw up innumerable results.
Regional search engines, Advertizers can look up to these opportunities.
How will the business model get affected if softwares block ads and sponsored links? After all search Engines are trusted by users to give the best result on a query, the sponsored link is not necessarily the best in terms of its quality of info or usability but is high on the rank for its bid higer for. There sure is a case sooner or later to audit search results and allow for prefernce to get ads/sponsored links in search, after all how many people searching on a search engine actually know that the sponsored links are paid for as they are not demarcated from orgainc/ediotiral results in a manner such that a user knows that he is clicking on an ad. Once this is done the business models will be interesting to know.