Digital Magazines: As Drift Goes To Paper, Journalists Go To PDF
Digital magazines are either passe or the next big thing – depending who you listen to. Independent surfing mag Drift – until now published only as a web-embedded digital edition – is switching to a true print format, believing digital editions have “had their day”. Editor Howard Swanwick (via PG): “As a medium to put features in, they don
If digital editions of magazines, as in virtual page-turning magazines, don't work because advertisers don't 'get' them, then why is monkeymag.co.uk doing so well? I'd say it's all about target audience and content.
I agree, the prospect of reading an indepth wordy 3 page feature in a digital magazine like monkeymag doesn't appeal to me, but skimming through half page short features about quirky videos or 'and finally / weird news' does seem to work better for this medium.
Don't dismiss the likes of virtual page magazines just yet. I'd argue that advertisers DO get this medium as it relates to the tradtional and easily sold in print mag ad space. Just don't ask advertisers to place their ads opposite a 600 word 10-point font feature.