Downturn Will Hit Mobile Advertising; Advertisers Will “Retreat Into What Is Most Proven”
Economic uncertainty will affect mobile advertising for at least two years, at which point marketing agencies will expect clients to increase their ad budgets, reports The Financial Times. Jean-Paul Edwards, executive director of futures at Manning Gottlieb OMD, which is part of Omnicom, a marketing agency, said advertisers become more conservative in downturns, and
Omnicom? Ask them how much they ahve spent in Mobile… I would suggest that perhaps a more suitable person to ask would be at a company that actually does mobile media buying.
As advised by Harvard Business Review "This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."