Scripps Hopes To Repeat Cable Success With Interactive Expansion
Scripps has stepped up the pace of new digital initiatives and hires over the past few months. And while some have expressed lingering doubts about its newspaper holdings and concern continues over the ability to absorb the high acquisition costs of comparison shopping sites Shopzilla and uSwitch, it’s clear that the company has been zeroing in on growing its interactive revenues.
As we reported last month, Scripps lured Deanna Brown from her post as general manager of Yahoo Media Group
It's always difficult realizing revenues from newly formed avenues of "business."
Social networks are still defining what they really are even at a conceptual level. They are new and we won't see a clear, unified/standard system of generating revenues at this stage.
It will be interesting to see how the more innovative and unique communities that are coming out, such as the Venice Chronicles (www.venicechronicles.com), plan to make money.