Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could It Spread?
Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing “big flood of money coming out of traditional media” (that’s FT.com’s MD, speaking to me last month), French online advertising and publishing group Hi-Media says there is, in fact, an “online advertising market slowdown”.
It noted a slowdown in its own ad sales, at least, in today’s earnings for the first half of the year, though they still grew 17 percent year-on-year to
The online advertising industry is definitely experiencing a slowdown even though there is still a huge scope for growth.
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