HP And Publicis Call Meeting For Mobile Barcodes

Hewlett-Packard and Publicis have called a meeting to encourage the development of standards for 2D barcodes, reports FT. Attendees will include Nokia, Ericsson, Vodafone and Deutsche Telecom, and the intent is to reach agreement on basic standards within a year. The technology is already in use in Japan and Sth Korea, but is held back in other countries due to a more competitive mobile communications market, according to HP research Tim Kindberg. “It’s been on the verge of happening for some time now