Industry Moves Roundup: Sun-Sentinel; CN; Orlando Sentinel; The Orchard; HipCricket; Google; CBS
– Sun-Sentinel: Tribune-owned South Florida Sun-Sentinel has undertaken a major restructuring of its online unit. Kathy Skipper, the website’s GM and a 24-year Sun-Sentinel vet, has been laid off. Jeff Levine, VP and director of marketing, will take on responsibility for the paper’s interactive content, audience development, new product development and media partnerships. Ray Daley, VP/director of advertising, will now be in charge of interactive ad sales, according to a memo obtained by The Daily Pulp (via Romenesko).
Cartoon Network: Molly Chase was promoted to the new post of VP-Cartoon Network New Media from executive producer; in her new role, Chase will oversee the Turner unit’s technology group, design studio, game studio and production plus production for CartoonNetwork.com. Awesomehouseparty.com and ToonamiJetstream.com. She helped launch the latter. (Via B&C)
– Orlando Sentinel: Linda Schaible has been appointed VP-director of interactive, moving from VP-director of marketing. She joined Orlando Sentinel Communications in 1998 as a marketing info analyst for Digital City Orlando; her other assignments include Go2rlando.com and Tribune (NYSE: TRB) Interactive/Orlando. (Via E&P)
– The Orchard: The digital entertainment company has tapped David Hazan as head of its new Brand Entertainment unit, charged with working out marketing solutions involving the use of The Orchard’s music, video, data and other technology. Most recently, Hazan was an SVP at event marketer US Concepts; he has also served in executive roles at Warner Music Group (NYSE: WMG) and MTV Networks. Release
– HipCricket: Steven Siegel, a former marketing exec with Enpocket (now Nokia (NYSE: NOK) Ad Solutions), has been appointed VP-Brand Solutions of the mobile interactive marketing company. Siegel has also held senior sales and management positions at Responsys (an email service provider), Engage Media, and Mediacom/Beyond Interactive. Release
– Google: Chris Sacca, Google
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