Interview: David Moore, CEO, 24/7 Real Media: Buying Innovation Is A Must; 'Technology Judo'

By David Kaplan Nov. 14, 2007, 11:00pm Comments Off

Standing at his company’s exhibition booth at the recent Ad:Tech conference in New York, 24/7 Real Media chairman and CEO David Moore recalled another industry event three years ago, where he and Sir Martin Sorrell discussed the need for traditional agencies to quickly ramp up their technology offerings. Fast forward to WPP’s acquisition of 24/7 last May for $649 million