It’s Twins! SheKnows Buys Two Pregnancy Community Sites

SheKnows, the network of women sites owned by AtomicOnline, continues the company’s near-weekly string of acquisitions with the purchase of two pregnancy community sites, the company tells paidContent.

SheKnows’ latest buyouts are the self-explanatory PregnancyFashion.com and CelebrityPregnancy.com. The adopted twins join PregnancyAndBaby, a more general community site, which SheKnows acquired last week. As for SheKnows’ current interest in births and parenting, Kim Gundy, CelebrityPregnancy’s editor, gushes, “Pregnancy is the new black!”