Kaboose Sells Bounty.Com To Barclays PE For £54 Million

By Patrick Smith Apr. 2, 2009, 5:53pm Comments Off

Canadian web company Kaboose will sell its UK parenting portal and marketing club Bounty.com, to Barclays Private Equity for about £54 million, subject to shareholder approval. The deal includes £10 million of assumed debt. At the same time, Kaboose is selling its North American assets to Disney (NYSE: DIS) for $18.4 million (£12.6 million). What interested Barclays in Bounty? BPE’s director Rob Myers says the “unique nature of the Bounty model represents a genuinely attractive investment opportunity”. So BPE was attracted to the evergreen niche of parenting and is willing to invest big money in online-only content, at a time when many publishers wonder where the next business model is going to come from. Kaboose bought Bounty in 2007 for about $140 million, from PE firm ECI Partners. Release.