M:Metrics To Monitor Mobile Ad Activity; Strikes JV With British Market Research Bureau

Having put its legal challenge from Nielsen behind it, M:Metrics is moving forward with its mobile advertising monitoring program, M:AdTracker. The Seattle-based mobile data collector has also struck a partnership deal with the British Market Research Bureau. The product of their joint venture, TGI M:Metrics, is designed to provide mobile media usage stats for marketing strategies and advertising campaigns. TGI will be released in the UK in early 2008. Release

As for M:AdTracker, the new service is designed to cover “who