Mobile Ads Drove Triple Digit Growth For Mobile Web: Survey

Traffic from 473 publishers that work with AdMob grew 104 percent year-over-year overall, marking a 6.1 percent month-over-month growth rate, according to a new survey done by the mobile ad firm (pdf). (Keep in mind this is information gathered from only one source, so it may not be accurate.) Some highlights:

– Mobile web use in the U.S. and U.K. grew at a much faster rate than the rest of the world, but the company saw significant growth in other regions.

– Indonesian traffic more than doubled in June and became AdMob