Mobile Barcodes Finally Catching On In The US?
Quick response (QR) codes, or scannable mobile barcodes, that can hold web page URLs or other content in them, are popular in Japan, but have been slow to catch on in the US. RCR News has a feature saying that the
Consumers can also get a free reader of these same types of codes and more at http://www.neoreader.com
The Neoreader allows consumers to click on 1D, direct and indirect 2D codes, Aztec codes, logos, keywords, RFID, etc.
Simply, the consumer has more options with the Neoreader.
Why would I (a consumer) download a reader on my mobile device that does not offer the best options for finding information in one click?
I just think its rediculous that Scanbuy and Neom only offer solutions which link to proprietary backend systems and do not offer readers that work like the rest of the world does. You should not have to be locked into this proprietary system when the code itself can contain the full URL, Click-to-Call Phone number or full SMS call-to-action.
Proprietary 2d code reading backend systems will be good for secure information retrieval and perhaps able to provide additional tracking metrics or location information.
There are a view other interesing things about Tagging:
Nokia:
83.145.232.112/scan.htm
Kaywa (3G-Vision):
reader.kaywa.com
feed2mobile.kaywa.com/
Google will also join the Bandwagon:
mobile.moblog.ch/mobile-tag/sbb-google-usw-mobile-tagging-haelt-einzug.html
Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia's patented resolution technology combined with Gavitec's ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.