Mobile Search: The Next Big Thing (Not)?
Will mobile search live up to the market hype and push mobile ad revenues to $6.5 billion as anaylsts forecast? The word from the London mobile search conference I co-chaired with Vodafone’s former head of content Graeme Ferguson is a definite maybe. There was a consensus that online search behavior (and its growth trajectory) will translate to the mobile space
Interestingly, if you look at Sprint's "most popular search terms" and Google them on your PC, you will be underwhelmed with the number of sponsored links. I posted the results at http://ojomobile.wordpress.com