MySpace Mobile Ad Plans — Everything Under The Sun
MySpace — along with just about every other social network — is working hard on its mobile service, and plans to use advertising to generate revenue. Location can add value to mobile ads, but it’s planning on a wide range of ad formats: Vice president and general manager John Faith told VentureBeat that “mobile ad campaign calls to action include: register your email/mobile number, click to call, find a store or dealer, coupon or voucher for in-store redemption, download free content, video streaming, learn about a product etc. In the near future, we look at performance-based advertising. Even before that you
Making a single presentation to one subscriber is the best that the current paradigm can achieve. Further, there is no immediate benefit to the user for watching an ad.
Instead, advertisments should present advertisements to persons standing near the mobile phone user, using the subscriber's mobile phone. For an example go to http://www.adbiquity.com
In return for the subscriber displaying ads to others who may be nearby, the subscriber should earn free airtime. Additionally, if advertisements are played for the duration of the call, mulitple advertisements could be shown.
If the advertisment is truly relevant/interesting, the subscriber will likely look at it him/herself.