Naukri.com Launches Career Guidance Site AskNaukri.com
Info Edge India (the Naukri Group) has launched a website for career guidance – asknaukri.com – in collaboration with career guidance company Workeasy. This seems to mark the beginning of a horizontal expansion for the company – from job listings to other aspects related to jobs. AskNaukri focuses on aspects of career guidance like career transitions, resumes and office advice. Answers to questions sent by users are are published within 48 hours.
Apoorva Kumar- VP & National Head- Mobility, Ad Sales & Investments told me that they’ve launched it as a separate site (unlike recruiter blogs which was hosted on Naukri.com itself) because they don’t want to treat it as just “another feature” – Naukri wants to create a separate ecosystem around it. Also, they’ve gone ahead with professional counselors at their own expense instead of going down the user generated “Answers” route to avoid frivolous answers to serious questions; they’d done a pilot with user generated answers as well. Why have they only tied up with one recruitment firm, and not allowed many to answer? A commercial relationship makes whoever is answering the questions accountable. On why they haven’t gone with individual domain experts instead, Kumar says that around 70-80 percent of career guidance questions are similar, which Workeasy handles regularly; career guidance is not as fragmented as, say, medicine. Workeasy does have tie-ups in place for specific guidance as well, and Naukri is willing to expand its panel if needed.
Naukri plans to add mobile functionality to the site and will also deploy asknaukri across operator WAP portals. Operators apparently are not going to charge for it either – they want to wait and watch before monetization. Later, Naukri intends to implement a dual trigger with responses on email and SMS. The company will also syndicate answers content, with alliances with media companies, saying that “there’s a paucity of real answers for real people”. Also a part of the plans are events and seminars for Asknaukri users within the next quarter.
On signing up, the site requires a phone number and email ID. Once it is integrated with Naukri.com, I think it will add additional context to to Naukri’s database of users.
"The Right Fit" is what i will call this new website. i have just gone through the website and i totally agree with Apoorva Kumar that the quality of answers will take this site a way ahead other websites hosting user generated answers. What I also liked about the site is that the way categories have been made, it makes it very easy for a first time user like me to rowse through the clusters and read the right answers.
Now if this team can continuously provide the same quality over a long period of time, its going to be another benchmark for the industry.
The "Horizontal" expansion will give naukri.com another boost i am sure.
So what next from Naukri.com now?
When will guyz stop praising themselves.,
Dont they consider this as stupid ?
Of course this is a good attempt, when timesjobs spends most of their marketing money in bashing naukri and doing nothing more than that., its good to see some new initiatives revolving around the core business coming
A good attempt by naukri.com to provide better customer satisfaction.
hai
ur wesite and services r good it gave me lot of information regarding jobs thanks a lot.
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thanking u
is it better to atempt for any engineering after 10th? or it's better to first clear up 12th
I did my graduation in B.A in Eng.Lit and then aDiploma in Software Testing. I tried a lot for a Software tester job. But, unfortunately i got a job as a technical witer. And, this job sometimes i feel it intersting but , sometimes i feel that i should do a S/W tester job and iam really confused which career to choose. So, please suggest me soon.
I hv back in final year of my btech(ece)exam that i can clear only next year(2009).that means my btech will be 5 years long.i want to ask can i apply for gate 2009 and mtech in any of iit for year 2009 .i am very tensed dont know what to do.Does companies take eng who have completed eng in 5 year. plz help me
A.prabhavathi.
D/o A.Clement
H.NO.45/121-A,
N.R.Nagar,
Kurnool.
hi…i’ve completed my 12th dis yr only , i was in commerce without maths stream n result is about to come. i am not aware about the various fields which exists. i am confused that in which field i should try ma hands which has much value n good 4 ma future.and i also want to know that is graduation or going college is necessary after 12th, cause some people say dat going college is just a waste of time…so plzzzzzzzzz help me .i really need your guidance.and please reply as soon as possible cause its a matter about my life..will be waiting for your reply.
thank you
yours sincerely
yoshica
i do my graduation in B.A in Eng(Litt.),economics.i want a job, which type of job i search.so plzzzzzzzz guide me.will be waitng for your reply