Navteq Wants To Tap Nokia-Phone Users To Map The World
As Nokia’s (NYSE: NOK) $8.1 billion acquisition of Navteq nears an expected close on Aug. 8, it’s time to ask what a mapping company and a handset-maker will look like once put together. In a Chicago Tribune story, we get Navteq CEO’s Judson Green perspective. He said by tapping into Nokia’s billion-plus user base, Navteq will get a larger geographic reach and a broader range of content than it could ever get through its fleet of truck drivers that scour the globe. Green: “We’re excited about tapping into the Nokia community of consumers