NAA Mid-Year Review: NYT To Raise Prices For Newsstand Sales, Home Subscriptions
The NYT is joining WSJ and FT in raising its newsstand price … NYTCO CEO Janet Robinson told the Newspaper Association of America’s Mid-Year Media Review the paper will raise single-copy and subscription rates. According to the AP, she said the price increases slated to take effect July 16 would result in about $7 million to $8 million in additional revenue in 2007, and $14 million to $16 million on an annual basis going forward. Home-delivery rates will be hiked 3-4 percent while the single-copy price will jump to $1.25 from $1.00 and Sunday single-copies will move to $4.00 from from $3.50.
Last week, NYTCO reported that overall ad revenues fell 8.5 percent to $157 million in May 2007 from $171 million the previous year. In particular, the New York Times Media Group – which includes the flagship paper – saw revenues drop 9.1 percent to $93 million.
Also last week, Dow Jones and Pearson announced respectively that print editions of the WSJ will rise from $1 to $1.50 on July 16, while in the U.K., the Financial Times will go from £1 ($1.97) at the newsstand to £1.30 ($2.56).
let's see; people find value in buying your newspaper less and so are increasingly seeing the price as too high. so what to do? raise prices, of course!
i love it when ignorant elitists do stupid things and get screwed. the outcome of this price hike will be hilarious!
if i had something no one wanted to buy, i'd definitely raise the price! lol!
i guess you don't have to be a genius to run a newspaper. gubment bailout, here we come! can anyone say "pravda" (as if the times weren't similar already)?
At what point does it become price gouging?