Online Advertising Outpaces TV Spend: Ofcom Report

By Dianne See Morrison Aug. 14, 2008, 4:10pm Comments Off

Online advertising spend has outpaced advertising on mainstream TV in 2007, surging 40 percent to £2.8 billion, Ofcom reported today in its hefty annual survey of the British communications market. In comparison, ad revenue at ITV1, Channel 4, S4C and Five came in at £2.4 billion.

Internet advertising revenue was also six times the size of the radio market, and had attracted as much revenue as all outdoor and magazine advertising combined. It didn