Orange in U.K. Debuts Digital Media Index, Reveals Users’ Pick of Entertainment & Apps
The number of text messages, the number of users surfing the mobile Web and the top ten ringtones are just a few of the items covered in the Digital Media Index, released today by Orange in the U.K and outlined in this article in The Guardian. The mobile operator’s stats reveal how its 15 million users interact with their mobile devices and each other. Among the findings:
–Users send 872 million text messages a month, with most sent between 4pm and 8pm as people plan their night out; MMS use is much lower at 5.4 million
–Web use is buoyant with more than 2.1 million users accessing the Internet (but not clear if this is Internet or mobile Web
A quick caveat with regard to the games downloads (and probably the majority of the other content):
I'm on Orange and all three most-downloaded games were almost constantly advertised on the homepage of the Orange WAP portal for the last few months. It's not necessarily an indication of what users want, but what the portal offers. This highlights the current situation of the operators being gatekeepers to the content. One might also draw conclusions about users not looking much deeper than the front page.
Just posting this because it might be of interest to content providers to put those stats in perspective.
This is an important insight. Thanks for sharing it, Wolf. It confirms the pivotal importance of content discovery (perhaps over and above mobile search) and underlines the difficulties content providers face if they fail to claim a top-notch spot on operator decks. Hopes are that search will surface content and encourage users to explore what's on offer – but we're a long way from that if Orange users don't delve deeper than the front page of the portal.
872 MILLION text messages and 250 THOUSAND bits of content–lets think of what really generates the big bucks for the operators–text isnt sexy but boy does it make money!