Primedia Looks To Sell Enthusiast Division: 100 Web Sites, 75 Titles

Primedia is putting its Enthusiast Media segment up for sale on, the company said Friday. The unit has 100 websites and 75 publications, with such titles as Motor Trend, Automotive.com, Equine.com, Hot Rod, Stereophile, and Wavewatch.com. If it can find the right buyer, Primedia hopes to use the proceeds of a sale to pay off its $1.3 billion debt. The company has retained Goldman, Sachs and Lehman Brothers to manage the sale of its largest division. The move follows this week