Mobile advertising rates are going south. But it
From our research, the majority of ads served over the mobile channel appear to be performance-based, i.e. CPC, with rates < $0.10 per click. They are still tied closely to the cost of the product being marketed, which is a $1->$3 ringtone or game.
How will the drop in CPM impact CPC?
From our research, the majority of ads served over the mobile channel appear to be performance-based, i.e. CPC, with rates < $0.10 per click. They are still tied closely to the cost of the product being marketed, which is a $1->$3 ringtone or game.
How will the drop in CPM impact CPC?