Sify’s Attempts To Outsource Online Ad Sales Didn’t Work; Brings It Inhouse
Sify admitted as much in its Q2 earnings conference call today, after the earnings were announced earlier in the day. From the call transcript: “Our revenues for portals were impacted during the last quarter with regard to online advertising as the outsourcing strategy that we have taken up did not pay dividends as expected. Consequently Sify has now reset its own team to drive ad revenues, and this is already gaining traction. The results of these efforts will be seen during and at the end of the current quarter.”
But that was quick…Sify announced appointing Big Bang Media only three months ago
Some delays on the mobile side as well: “Mobile initiatives that were to have started during the last quarter were also delayed owing to delays in partnership agreements which have now been completed and signed. And additional revenues will be accruing from mobile content during the current quarter.”
The problem with portal is, they try to be Cocktail, but most become mocktail. I always liked sify and its bad to see it going on loss
Why has portal sales dropped so much ?
Sales in portal business is down 33% to a meager Rs 5 crores for the entire quarter – ads + online services combined.
How can ad sales go down, when internet usage is going up – and Yahoo India is making 3 times increase in sales growth. (as claimed in contentsutra article)