SinglePoint Launches Ad Platform For SMS Campaigns

Bellevue, Wash.-based SinglePoint, which works with major networks, such as *CBS*, NBC and others to deliver text-message campaigns based on TV shows, said it has built an advertising platform that allows advertisers to easily place ads at the bottom of an SMS. SinglePoint’s CEO Rich Begert said: “Nothing like this has existed until we built it. We searched high-and-low, so we wouldn