Sprint Launches New TV Commercials Without CEO Dan Hesse; One Features Twitter
Sprint (NYSE: S) has launched a new advertising campaign, but the new ones won’t feature CEO Dan Hesse. “Analysts see the decision to remove Hesse from the ads as a response to dropping trust levels in CEOs given the current banking and insurance scandals,” reports Wireless Week. Hesse’s pay for 2008 was valued at $14.2 million…before the stock tanked. The new campaigns,
Sprint Changes there branding identity so often they have no identity at all.
Someone HAS to tell Mr Hesse to do something with this. With all the coin he makes, he should
be able to have a much better style than what he currently sports. Sheesh!!