Targeting Teens At The Right Age And Gender Is Critical: Survey
The teen market in the U.S. has typically been among the fastest growing in the wireless industry and by the age of 17 at least 91 percent of girls and 78 percent of boys own a mobile phone, according to a new study from Multimedia Intelligence. That market
Seriously, there ought to be a literacy & math requirement before these teens receive phones or at least require the providers to give them some sort of educational test every time they turn the phone on (or periodically) otherwise, kids will be addicted to their phone rather than learning. The study should indicate the long term learning impact it has on this generation and benchmark them against other generations. Nation of Text Literacy Idiots.