Telegraph Looks To E-Commerce To Replace Lost Print Revenue
Telegraph Media Group is in the early stages of developing an e-commerce project to place links to sites like Amazon.co.uk alongside Telegraph.co.uk stories. It’s a bid to replace some of the revenue lost from the declining interest in print ads and the slow-down in online display advertising.
Brian Harrison, TMG’s digital director, told an Association of Online Publishers event on diversifying revenue in London today that news publishers have
Doesn't sound that different to how newspapers have operated for years. Many local papers sell coach trips, holidays, all sorts – they're probably more advanced than their print brethren in that regard.
Seems like they want to turn contextual ads in to contextual click-to-buy affiliate links.