Teletext Holidays Moving Too Quickly In Mobile?
Teletext Holidays, probably the main reason anyone still uses the ageing TV text brand, is going full-steam into developing its mobile offering, and plans to offer holidays for sale wirelessly. Mobile and products head Gary Merry sees it, a
Whilst I applaud Teletext’s innovation on mobile, MTT’s experience in the travel industry is that whilst mobile web sites can offer the full functionality of the traditional web, including reservations, plus additional mobile-specific features, what customers want to access on a mobile is different to what they want to access on a PC. When travel suppliers and intermediaries embrace this they find mobile to be an ideal means to deliver certain services that fit the context and provide a layer of differentiation over their competitors.
For example, combining online and mobile services means a customer can book on the web then push the booking to their mobile device. Hotel guests can then retrieve their booking on mobile and see directions and maps to help them find their hotel. They can also amend bookings on-the-go, should their plans change. Airline customers can check flight status, purchase additional services, select their on–board seat from graphical seat maps and even check-in.
From the mobile travel services MTT has already developed for travel clients, we are already seeing up to 10% of the number of unique users on the regular web site accessing the site on mobile. In the US, large airlines have over 100,000 unique accesses per month, a trend which is growing by up to 20% per month.
Dawn Cremin, Head of Marketing, Mobile Travel Technologies Ltd (MTT)
http://www.mttnow.com
This is a great idea and I will be looking forward to see the results for this move.