Online Gaming In India At Rs. 21 Crore – IAMAI-IMRB Report
As per a an IAMAI-IMRB report, the size of the Online gaming industry in India, as of Jan 2007, was around Rs. 21 crores. Revenue accruals from the organized cybercafe market were at Rs.12.17 core, subscription based services contributed Rs.6.6 crore and advertising contributed Rs. 2.24 crores (Source quoted: Yankee Group IMRB International)
Interestingly, 19 percent of this revenue accrues to international platers not based in India, and 97 percent of online gaming in India is casual gaming.
Cybercafe’s are the primary access points for gaming, where people are initiated into gaming by peers. Marketing activities by content providers are helping organize the cybercafe market into gaming zones. Some issues that content developers face include the existence of an anti-gaming culture, poor infrastructure, availability of skilled developers and lack of financial resources for small developers.
As far as portals are concerned, some of the issues that need to be dealt with include localization of content, demonstration of advertiser value and development and management of online communities.
Some future trends mentioned in the report include the bilpolarization of gamers into serious and casual gamers, rise of home gamers, growth of PC and Mobile gamers, and the advent of Micro payment.
The report:
Readers should note that this report is based on desk research and interviews with stakeholders from gaming portals, traditional portals and game development studios.
Note: There are four links at the bottom of the scribd placeholder above – for downloading pdf, doc, txt and mp3.
Nikhil – Is this report available on the IAMAI website. I was searching for it but didn't get the link
-Mukul
Mukul: don't know where it is on the IAMAI site, but they sent us a copy. For the MS Word doc:
http://www.scribd.com/word/download/24288?extension=doc
Dear Nikhil
There is a correction to your Post on our report on Online Gaming in India.
The source for the market size for Online Gaming in India is not Yankee Group as mentioned. This has been conducted by IMRB International.
We have only mentioned that according to the Yankee Group the contribution of advertising to Online Gaming revenues is close to 40% in the US; gong forward IMRB believes that this component would increase for the Indian market also.
Rgds
Sohil Kunwar
Associate Project Director
Internet Practice
IMRB International
Sohil: Thanks. Would you also like to give us an idea of how this figure of Rs. 21 crore, as well as the breakup, was arrived at? Were there just interviews with stakeholders (who would have a vested interest in inflating numbers) or is there more. Your stated methodology mentions only interviews and desk research:
"The research team at e technology Group@IMRB conducted extensive desk research for this report. The team also spoke to a cross section of stakeholders from gaming portals, traditional portals and game development studios.
[...]
The estimate for current market size is based on depth interviews and market understanding."
Dear Nikhil,
Do you have any information on e-recruitment industry in india. some report which can help me to understand the position of top three e-recruitment players in the market. Naukri, Timesjobs & Monster.
Regards
Dushyant Chauhan