Two-Way TV Sells Large Majority Stake For $10.6 Million; Eyes U.S. Expansion
Ingenious Media, a British media investment house, has bought a controlling stake in interactive television content producer Two-Way TV for £5.34 ($10.6) million. Two-Way TV makes interactive quiz show, gambling and SMS bolt-ons for many of the reality challenge TV shows that still prove so popular, including X-Factor and Dancing On Ice. The investment will be used to expand creative and production teams and to open a Los Angeles office in order to target the emerging US participatory TV segment. (Release).
The company will add a non-executive director from Ingenious. It last week struck a deal with Virgin Media to add its iTV game formats to the cable platform; it also sold its Ark iTV engine to Virgin, which had already been using the software across its interactive TV offerings for the last six years.
The technology for 2 way TV's have been around for many years, but alot of people didn't know about this. They call it big brother is watching you(government/other countries). Just another slick way to communicate and/or spy on people without there knowledge or consent( invasion of privacy). Turning them off and/or unpluging will not help, don't need TV's in every room just one in a isolated area.