USA Today Takes The Wraps Off Full-Fledged Mobile Search Service
I saw this one coming – just amazed it took so long. With all the pieces in place USA Today has officially launched a mobile search that combines content (in the form of text alerts) and interactive ads, DM News reports. The newspaper publisher rounds out this D2C offer by promoting its mobile news services in the daily paper
I would guess Infospace would be well positioned in this area. Not sure how carriers would react though.
that's the point, Todd. I predict that search companies will have to begin catering to brands soon. + or else. Carriers have a say, but they don't call all the shots now that their portal walls show huge chinks…And keep in mind that InfoSpace's partner, FAST, has sharpened its focus on media companies. Take a look at Sesam, the mobile search site run by Norwegian publisher Schibsted. It was recently rated better than Google in Norway. I have more on the slow and steady march of brands, so feel free to check out my blog or take the discussion off-line (peggy@msearchgroove.com)