Video: Our Discussion Panel in London: Open Networks And The Content Industry
We recently did a roundtable discussion in London with some key mobile industry-related executives, discussing one of our favorite topics these days: open mobile networks and handsets, and the changing implications for the content industry. The round-table was generously organized and sponsored by IMR Executive.
The participants were: Hugh Griffths, Director of Mobile, Microsoft (NSDQ: MSFT) OSG; Andrew Stalbow, VP International, Fox Mobile Entertainment; Martin Bowley, CEO, Pitch; Sunil Gunderia, VP/Head of Mobile, EMEA, Walt Disney; Tim Satchell, Head of Mobile, Sky; Jim Brooks, Independent Consultant; Marcus Thornley, Head of Content, Buongiorno; and Ross Wellby, Partner, IMR Executive.
The hour-long panel was wide-ranging, and hugely engaging, which I hope you will sit through and find out for yourself. The video looks a bit fish-eyed, and we’ll try and do better next time, but it is the content that matters, after all. The video is broken down into eight parts, and some text notes to go along with it: Part 1 is after the jump…rest of the parts are here.
“Open” in the context of mobile content ecosystem:
– Martin Bowley – CEO – Pitch: It must mean that whatever a consumer wants on his or her phone, they should be able to get it. If they can’t get it, then it is not fully open. How open can handsets become? Handsets will become irrelevant after the design issues get solved.
– Sunil Gunderia
For us open networks and handsets allow us and client a wider extension for the deployment of media and news content. I'm wondering if more flash video based handsets will be available, to allow for interactive ad placement opportunities and updates.