Virgin Mobile Bares Too Much In Latest Quirky Stunt

“Virgin Mobile USA (NYSE: VM) definitely walks to its own, very hip drumbeat,” reports USA Today in a story today about how the pre-paid service provider “treads a quirky path to success.” But oddly enough, the story doesn’t mention its latest headline-catching stunt. The carrier is participating in an initiative to support organizations that will give brand new clothes to homeless kids. To generate more interest, Virgin launched Strip2Clothe, which asked people to post striptease videos of themselves online, and for every five times a video was viewed, Virgin would donate one piece of clothing. For the campaign, Virgin was working with the National Network For Youth (NN4Y), a D.C.-based group representing 150 homeless organizations, according to WirelessWeek. The striptease, however, got more than viewers aroused. Catholic Charities reportedly said that it was never consulted about the stunt and has called the campaign