Vodafone Reveals What Women Really Want
Vodafone is gearing up to launch more content services aimed at women, including a Desperate Housewives game, Telecompaper (sub.req.)reports. Vodafone also detailed its insights into what women (at least in the U.K. and The Netherlands) expect from mobile phones and functions. (No details, so we can only assume this is based on a statistically significant slice of its users in the two countries.) Unsurprisingly, design is the number one selling-point. User research found around 55 percent want a phone that is round, light colored and opens like a clamshell. Some 18 percent want a more business-oriented model, 14 percent want to make a statement with an extrovert design, and 13 percent just wanna have fun, funky design.
Vodafone
Insightful indeed! I do hope there is a US study to compare these patterns and help mobile operators create more gender-specific, effective marketing programs and products.
Based on numerous studies, Asia and Europe are more advanced when it comes to SMS and other mobile marketing & advertising initiatives. This will be a good benchmark to those who want to conquer the future of mobile marketing for women.
Thanks for sharing this info.
FYI, penultimate means "second to last."
http://dictionary.reference.com/search?q=penultimate