India Accounts For 10% Of Global Ad Impressions; We Expect To Double Growth In Six Months: AdMob
In the second in a series of two interviews on mobile web advertising, we speak with Niren Hiro, Vice President, Business Development at AdMob Inc.
CS: How do you propose to help increase net spend on mobile?
NH: Let’s start Macro. Out of 3 and a half billion phones, 500 million are already browsing the net. By 2011 there will be 5 billion phones out of which we presume 1.7 billion will be browsing the web. In India, the primary access point for the internet will be the phone. We are pretty alarmed at the percentage of traffic from India. It
Right on the mark! The future of advertising and marketing is onto mobile phones. Websites have to be adapted to be viewed on mobile phones and the next year is going to be HUGE in this regard Globally
That's more than correct.Believe it or not but Indians account for 50% of the daily Internet use,websites,blog etc.