So thinks Doug Anmuth, the Internet analyst from Lehman Brothers, in his weekly Friday note. Among his points:
– Given that remaining TV inventory available in the
Web TV benefits. While the younger demographic was already watching, a whole new audience is going online and experiencing web tv for the first time.
We have seen a marked increase in 40-54 year-olds in particular, watching shows such as "Beautiful Places in HD", "Real World Green", "Fearless Cooking" and many other professional-quality web shows which are increasing audiences and offering advertisers access to targeted, high-value viewers.
Any link to his note?
Web TV benefits. While the younger demographic was already watching, a whole new audience is going online and experiencing web tv for the first time.
We have seen a marked increase in 40-54 year-olds in particular, watching shows such as "Beautiful Places in HD", "Real World Green", "Fearless Cooking" and many other professional-quality web shows which are increasing audiences and offering advertisers access to targeted, high-value viewers.
Frank
These analyst research notes are not online…
Would like to see this note too – anyone found a url?
open a brokerage account with Lehman…