A NYT Must-Read on Internet Advertising & Bud.tv; New Shows From Bud.tv Announced
Updated below: We’re not sure what you’re planning to do this weekend, but we highly recommend you punctuate it with a reading of Lorne Manly’s “Brew Tube” in the Sunday New York Times Magazine. It’s a deeply researched, extremely rigorous look at how Anheuser-Busch, which has jumped with both feet onto the new-media bandwagon, is developing Bud.TV and trying to extend/preserve its dominance in the new age of advertising. As Manly writes, “Bud.TV represents Anheuser-Busch
A bunch of start ups did their on TV ads and, instead of paying big bucks for Superbowl time, they posted on YouTube, gratis.
Check it out at:
http://www.youtube.com/profile?user=SuperDotComAdsXLI
Will you let me know when this is not behind a pay wall?
Forget it, I just googled "brew tube" and got it free.
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