Another Mobile Barcode Technology

By James Quintana Pearce Jul. 1, 2005, 4:07am Comments Off

Nextcode has launched mCode, a “two-dimensional barcode technology optimized for use with any camera phone”. There are a few of these out already, but Nextcode believes mCode has some advantages over other barcode technologies.
“It incorporates a highly efficient data structure enabling mCodes to be printed in less than one-third the space of other 2-D codes. Unlike other codes, the mCode format also is highly flexible in terms of shape and size, allowing advertisers to easily meet printing and layout requirements…The mCode technology also enables custom code designs that can incorporate branding, graphics, color, and unique shapes. As a result, codes can become an integral part of advertising and a cohesive bridge from traditional promotion to interactive mobile programs.”
Related stories:
–ShotCodes Now Optimize Web Pages
–QR Game For Shoppers
–Enhancing QR Codes