Audio Interview: Simon Asaad, Co-CEO, Heavy.com

Heavy.com‘s journey since being founded in 1998 is pretty much the journey of any media-heavy site in the boom-bust-boom years, with one small exception: it survived, through the sheer power of its hustle. Now, with broadband being a reality and everyone looking to connect online with the young male demo, Heavy.com has come into its own. After multiple round over the years, and after a recap, it closed on a $10 million round, led by Polaris.
I spoke to Simon Asaad, the co-CEO and founder of Heavy.com, on the topics blow:
– Its journey as a company over the last six years;
– Being so early into the broadband content market, and then morphing into a brand marketing agency, and then back to being a hybrid of both;
– The new round of funding; and how it will be spend;
– Original content development and the MyHeavy.com community site;
– Plans on portable side: PSP and mobile;
– Online advertising explosion, and change in marketers and agency attitude;
– The ad units and the need for moving beyond IAB units;
– Advertising in filtered vs unfiltered environments;
– Competition and expansion into Europe;
You can download the audio (20 mins., 4.5 MB) here
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