Conde Nast’s Net Awakening; New Yorker and Others Just Front-End Sites

By Rafat Ali Aug. 21, 2006, 5:10am Comments Off

News.com rounds up Conde Nast’s current push online, and says that now Conde Nast execs are out to prove they’re not stuck in the world of Midtown Manhattan print publishing, after two small online acquisitions: Wired News and NutritionData. These are in addition to other CondeNet original-content Web brands such as Epicurious.com, Style.com, Men.Style.com and Concierge.com.
But CondeNet execs said they’re leaving the other 12 online properties–including The New Yorker, Vanity Fair and Glamour–as online, subscription-grabbing front ends to the magazines.
“Our core business is those four destination sites, and Wired makes a fifth and NutritionData makes a sixth,” said Sarah Chubb, president of CondeNet. “My core job at CondeNet is primarily to make a business of our destination sites. We’ve been doing Internet stuff for over 11 years.” Ah, yeah, sure.