CondeNast Launches Shopping Site, With Mobile Payments

By Rafat Ali Jul. 10, 2006, 11:08pm Comments Off

Lucky does as only Lucky can…an interesting experiment from CondeNast’s Lucky magazine in brand extension. It is introducing a mobile and online shopping program, using PayPal Mobile Text2Buy. The program is called “Live Buy It” and will feature products from 18 companies, including Avon, Liz Claiborne, Est