Ferguson On Mobile Content
Graeme Ferguson, until recently Vodafone Group’s director of global content development gave a talk at Breakfast with Guru’s. He said that adult content drives the mobile content market — “At Vodafone we denied this, but the fact is that 70% of downloads are of adult content.”
He also gave some tips to small content producers: “Small producers with mobile content need to approach operators via content aggregators. Or, “Sell it to Yahoo instead. If you don’t have a big brand or marketing budget, the mobile user won’t find you.”
You could be right, Giordano. Certainly, the 70% figure surprised me. I go by analyst predictions which show revenue from games, music and video on mobile to be several times that of adult content in a few years, but carrier data could change my perception of that… (James)
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