Flashing Mobile Content

Jeremy Allaire in ContentNext Series: “Flash holds the promise of uniting audio, video, interactivity, animation and creating a new kind of mobile format, and one that spans phone UI, personalization applications, and full on transacted games and entertainment…[But] There’s also still an unknown around what Macromedia’s ultimate business model will be around Flash on mobile — the forthcoming FlashCast, for instance, holds great promise but it’s not clear how content owners, publishers, carriers and Macromedia will make money on it…”