Updated: Hungama Launches Game Based On Bollywood Movie ‘Baabul’; Mauj Does The Mobile Game
Another game based on a Bollywood movie: Hungama has launched a multiplayer game based on the movie Baabul. It’s similar to the card game ‘Memory’ and is rather clever in the way it places various animated versions of the movie stars in the game itself – by hiding them behind the doors. Multiplayer games bank on competition for engaging the users, but this game seems to be more about luck than skill – I don’t think it’s addictive. I’m wondering why they haven’t made any mobile games for the movie, since that’s where the money seems to be coming from:
This article in the Financial Express quotes Rajiv Hiranandani: “Mobile gaming in India is a Rs 70 crore market today and out of that Bollywood constitutes Rs 10 crore. The Bollywood segment is expected to touch Rs 30 crore in two years.” The article also says that a Bollywood movie game is priced between Rs. 50 and Rs.150, and gets between 7,000 and 12,000 downloads; more popular movies get up to 25,000 downloads.
How much do game rights to movies cost?
Update:
Indiantelevision.com reports that Mauj Telecom has created two mobile games for the same movie, and is available via SMS and WAP. So Hungama just got the online gaming rights for Baabul.
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lets be clear, these are not "new games" but reskinned versions of existing games. So while the consumer will see new graphics, they are essentially the same games with the same game play.
We are still waiting for the first original game….
True. I recently heard about a 'Game Engine', which basically is a collection of games with the code 90 percent done. All one has to do is add graphics. To be honest, I quite liked the online version of the Don game (linked above). Haven't come across the original, if there is one.
What I don't get is — why are people buying this stuff if there is nothing new in the game. Stars and movies just seem to be ways of getting people to try these games. A try before you buy feature (I think June Systems has developed one) will kill this market in India, so we probably wont see anyone implementing that here.
very true mobster! these are just the reskinned versions of some typical regular games… not all that fun to play. and at times they dont even relate anywhere to the movie theme.
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