Marching Ants Gets Account For Reliance’s Gaming Portal
Marching Ants reminds me of that Dave Mathews Band song…agencyfaqs reports that the Reliance ADAG has hired Marching Ants, a creative agency from Mumbai, for handling communication for its gaming portal Zapak.com. Industry sources have estimated the account at Rs 5 crore. More details here.
From the report, it seems Reliance is planning to go the whole hog with both the games and the promotions, particularly with TV, print and OOH media. Their advertising for Reliance Infocomm hasn’t been very impressive, but this is a different product and will probably have a different positioning.
Xbox made such huge splash but seems to be struggling with retails sales. Wonder if online game business is built over such huge spend or just good content which will pull gamers because of the game play
well, given the pricing, the Xbox is still in a very exclusive segment because of the pricing. Once they're done with skimming, they'll probably start talking about finance schemes…
Money spent on promotions will get people to the sites and online gaming…after that, it's up to the gameplay. Online gaming is often built around competition between gamers, even above gameplay. One can get addicted to naughts and crosses if one wants to be the best in a group of thousands.
"this is a different product and will probably have a different positioning."
You are intelligent, Nikil!
XBox is going to have problems priced at 20k plus. You get a PS2 for 8k. And the diff in games available is staggering. And the Piracy, you can get any PS2 game for 50-100 bucks, and Xbox games? A couple of thousand minimum, and nowhere near the title choice.