@ Media Week: Playboy Enterprises’ Bet on Online & Wireless

Playboy Enterprises ‘ CEO Christie Hefner is everywhere these days, it seems…she and her team gave a presentation today at the CSFB media week…and her team talked up online and especially wireless/mobile content:

Some points:

Jim Griffiths, SVP & President, Playboy Entertainment

– four new international Playboy sites to be launched soon..

– most exciting: mobile market internationally

– domestic market for mobile is exciting as well

– SEO has significantly improved our traffic in the last 12 months

– Earlier this year, we acquired ICS, the webmaster adult affiliate community…we’re working with ICS to enhance the content and profitability of our sites.

Christie Hefner, Chairman & CEO

– double digit growth in wireless internationally

– Italy is the biggest international mobile market and primary use is video clips

– Will start breaking down mobile content numbers in earnings releases soon…