New York Times Launches Mobile Site; Microsoft Advertising On It

Launching a mobile site is not that big a deal, but this is New York Times…it has launched its mobile site, mobile.nytimes.com (which as a URL, if you ask me, is idiotic: the company owns nyt.com…they could have just made it m.nyt.com and made it so much easier for people to type in. I know the company’s answer: branding).
The site is sponsored by Microsoft…a small banner from Windows Mobile.
All visitors can view NYTimes.com sections, articles and photos without needing to register (different from its online website, which needs registration) and can search the seven-day news archive. Registration is required to e-mail an article, and TimesSelect (its premium columnist archives) registration is required to read columns and to utilize the News Tracker alert and Times File tools.
Down the line, it will have new tools allowing readers access to weather, stock prices, sports scores and movie showtimes.
Staci adds: The Times has had other mobile options, among them a monthly premium service through Verizon ($2.99) and Sprint ($3.99) and a WAP page for other carriers. Then there’s Dave Winer’s nytimesriver.com — an RSS “river of news” that pulls posts from all the NYT’s feeds and shows them chronologically with the most recent headlines at the top and is designed to make it easier to keep up with news on the go.
Related: Winer Navigates RSS River Of News On Mobile Devices; Starts With NYT, BBC