Nokia Unveils Bluetooth Rival Technology

Nokia has unveiled a new short-range wireless connection that it says is smaller and more energy-efficient (10-times more) than Bluetooth technology and can be used in devices such as watches. The new radio technology, dubbed “Wibree”, can work alongside Bluetooth but use just a fraction of the power.
The company had worked for five years to develop the technology and would put it through a standardization process…it expected the first commercial version of the standard to be available during Q2 of next year, while products using the technology should follow soon after that.
TechDirt has a post on this claiming that Wibree works on devices where Bluetooth is infeasible anyway, and the two technologies are meant to coexist with Bluetooth, not compete with it.